Hi there!
I'm Vinayak, a skilled UX Designer, Research, and Agricultural Engineer.
Hey there! Welcome to my portfolio. I'm excited to showcase my specialties, techniques, and professional experience. The content below is a mix of my professional work and personal passion projects. Take your time to browse through and don't hesitate to reach out if you have questions. I'm you'll find something that catches your eye. 👇🏽
Testimonials
Ajith Sowndararajan
Associate Director of Product design & UX research at Flipkart
" Vinayak has been a pillar of strength to Flipkart Seller Platform. His ability to not just own the solution but the problem as well in the dynamic setup. has helped product shape up a lot of aspects of Seller Platform. His thorough detailing, an excellent eye for aesthetics and precise communication with his stakeholders has always push projects to completion. Almost 95% of the projects that he has worked on has gone into production. Some of the key highlights have been Mobile App Redesign (Currently highest rated seller app in the country). Seller partner network and Payments pages have received very good feedback from sellers and have pushed NPS as well. Vinayak has now taken on a new challenge in Retail domain. He has also mentored and helped new joiners in SSE & Wholesale "
🛠 My Design Process
I always start with the Business requirements, understand them in detail and map back to the user's actual needs.I work with the PM from the start and conduct stakeholder interviews to understand their expectations from the solution. Competitive analysis is mandated when it comes to user acquisition and Market research.
I create low fidelity mockups ( Hand drawn most of the time) so that frontend and backend teams get ideas about things to be done. This helps the team to start working parallely. I conduct Design walkthrough sessions with all stakeholders like Product Managers, Developers, Business team, Support team and marketing team. After a minimum 2 rounds of discussion I start working on High Fidelity Design by using a design system I have been working on for years for the Flipkart Marketplace.
I create interactive mockups in Figma and do user testing with Minimum 5 users from different cohorts for design validation. I use tools like Figma, Zeppelin and InVsion to do dev handoff. Every asset and pixel is critical for me. I do hand holding with developers to make sure design intent is developed precisely. I also help the marketing team to come up with user communication and training for using new products/features. My work does not stop here, I also look at the usage patterns and support tickets regarding the same and suggest the fixes.
I am always curious to read visible changes emailer by PMs which share the impact created by the design. I am a team player and believe that great products are created only through collaboration and not in isolation.
Get in Touch
Interested in learning more about my work or how we can collaborate on an upcoming project? Reach out today.
+91 98991 02308