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Vinayak Bongarge
I connect vision with tangible results, transforming innovative ideas into reality .
​
Who am I?
A 35-year-old Design Professional from Pune, my journey started from delivering 🗞️ newspapers to becoming a University topper with 2🏅 gold medals in Engineering, all while sketching and painting in my free time.
After joining John Deere, Pune through campus placement, I delved into the world of 🚜 Heavy equipment design, manufacturing. I played a key role in the team that achieved a design patent for the innovative mini backhoe loader. This laid the foundation for my success.
Defeating hurdles like managing work alongside studies, I emerged victorious with acceptance to IIT Delhi for my Master's Degree in Industrial Design, showcasing my commitment and determination. 💪
Today, I am Lead Designer at 🛍️ Flipkart in Bengaluru, I drive design initiatives for the company's Enterprise division, 🛒 impacting customers globally. In my role, I passionately design innovations, creating impacts that resonate with customers worldwide.
"Design isn't just a job for me; it's a 🧘🏽 spiritual connection that drives my creativity."
Let's Dive In!
1
Introduction
10 mins

About Me

Experience

Role @ Flipkart

Collaboration

UX Strategy

IC and Management Approach

How Do I Manage Team?

Planning for Business + People

Awards @ Flipkart
2
Case Studies
40 mins

MURV Design System

Seller Hub Mobile App

Advance Shipments

Zeproc Branding
3
Conclusion
10 mins

Quantifiable Design Impact

My Strengths 💪🏼

My Motivations 🛕

My Fit 🧩

Patents and Publications

Community Work

My Interests

Introduction
About Me
12+ Years in Design
Crafting user-centric experiences across diverse B2B and B2C industries with proven results.
Team Mentor
5+ Years of experience in building and managing innovative design teams that deliver exceptional work.
Product Design Expert
Delivering scalable design systems and UX strategies that drive business growth and user satisfaction.
Accessibility Champion
Developed comprehensive systems ensuring accessibility standards across 60+ applications.
Agri Engineer
Gold medalist engineer with 3+ yrs of experience in designing and testing earth-moving equipment for Indian and US markets.
Architect Personality
INTJ-P personality type with strong analytical thinking and strategic planning abilities.
Experience
Flipkart
2018 - Present
Lead Product Designer (Mngt.)
Sr. Product Designer (Mngt.)
Product Designer II
Product Designer I
Kirusa
2016 - 2018
Lead UI/UX Designer (Mngt.)
IIT Delhi
2014 - 2016
Design Research Assistant
John Deere
2011 - 2014
Associate Engineer III
Designer Engineer I
Graduate Trainee
Legal Intern
Role @ Flipkart
Leading design initiatives for the Supply Fulfilment Enterprise team within the innovative OneDesign team at Flipkart.
Flipkart is India's Leading E-commerce Company owned by Walmart. Grown to 600 Mn Users and ₹70,541 Cr Revenue in 2024
Marketplace
A digital storefront that allows sellers manage and sell their products to millions of potential buyers in India. Onboarding, Listings, Order Management, Payments, Partner Services Case Study
Retailer Hub
An online platform where various Retailers can procure from Vendors, manage and ship their products to a Marketplaces. RAP, SRM, CLM, IP, Cataloging and Listing, RaaS & PnP Case Study
FSG
Fulfilment Service Group - logistical solutions in India, including first-mile, warehousing, and last-mile experiences. Inwarding, Picking, Packing, IWIT, Returns & Quick commerce
Design Systems
Enterprise grade multi-brand design system powering all internal and external SaaS products.
Branding, UX Patterns, Color System, Tokens, Motions System, UI Kits, UI Libraries Case Study
CPG
Central Platform Group responsible to create data analytics and reporting for multiple Flipkart Business Needs. Data Modelling, Analytics, Reporting, AI Powered Agents
Fk in Box
Extension of Flipkart's Business Model and Retail Tech to Makro (Walmart) in South African Market
UI Kits, Promotions, Checkout, PxP, User Testing
Collaboration

HRBP

Other Teams

Reporting Designers

Pod Leads

Director

Me

  • IC Lead (Report to Design Director): Horizontal designer across all products.
  • Collaborate with Pod Leads: Decide on KPIs/OKRs for product areas, influencing designer assignments.
  • DLS Lead in Reviews: Guide for Quality, Consistency, Faster Go-to-Market with all design teams.
  • Dotted Line Reporting: Directly work with ~6 Designers and support all 28 designers as needed.
  • Daily collaboration with PMs, Business, Marketing, and Engineering Teams.
  • Quarterly updates with HRBP.
UX Strategy
Understand Business Context
Define Information Architecture based on business drivers
Create Conceptual Prototypes
Execute exploratory research and experiments
Build Scalable Systems
Contribute to product strategy across multiple areas
IC and Management Approach
Strategic Initiative IC
Proactively contribute to product vision by defining design philosophies.
Mentorship Management
Actively mentor fellow designers, sharing expertise in design systems.
Effective Collaboration IC
Foster communication with engineering and product management teams.
Leadership Management
Take ownership of projects like the Design Language System week.
How Do I Manage Team?
Being horizontal leader across more than 60+ Products and 5 Design Pods, I got an opportunity to lead and manage 20+ Product designers, Graphic Designers and Content writers.
Leading & Developing Teams
Build and lead successful teams. Foster career development by mentoring, coaching, and elevating others, which includes mentoring fellow designers. Manage design associates driving specific projects.
Guiding Design Work
Guide team members in strategy, research, alignment, analysis, design critiques, and design execution tasks. Review and collaborate with designers on user flows, wireframes, journey maps, and interaction models.
Collaboration and Relationships
Work with partners and teams across various geographies Navigate conflict resolution within the team, projects, and partner relationships.
Team Growth and Hiring
Participate in hiring activities, such as reviewing resumes, conducting interviews, and attending consensus meetings, as part of contributing to the hiring process.
Planning for Business + People
Annual Framework
  • Translate company goals into OKRs for teams
  • Design team's north star balances current and future needs
  • Plan and communicate yearly design roadmap
Team development, Year-end evaluation, Hiring, Team engagement initiatives and forward planning.
Quarterly Cadence
  • Dept. Connects
  • Strategy planning and user research for direction.
  • Execution focus with regular team alignment.
Progress review, Key Launches, feedback gathering, and iterations.
Weekly Rhythm
  • Strategic initiatives
  • Weekly checkins
  • Requirement walkthrough, Design Review Sessions
  • Zen Hours
1:1s with Team, Stakeholder Connects, Learning Session, Fun Session
Awards @ Flipkart
Case Studies
MURV Design System
Case Study 1 : Design Leadership
60+ Flipkart enterprise tools lacked visual consistency, causing user confusion and development inefficiencies.
✨ Led Figma design system creation and secured adoption across 8 engineering teams. Created color systems, typography, icons, and accessible UI components.
🧢 Conducted onboarding workshops and established governance for system updates and adherence.
  • 45% Faster Time to Market
  • 49% Less Dev Bandwidth
  • 100% Design Consistency
  • 54% Reduced Workload
Seller Hub Mobile App
Case Study 2 : Strategic Redesign
Enhanced Seller Hub Mobile app features to better serve sellers and boost user satisfaction.
👥 Conducted in-depth user research to uncover sellers' pain points and opportunities.
📱 Redesigned Seller Hub Mobile app with focus on intuitive navigation, streamlined processes, and enhanced visual appeal.
  • App rating jumped from 3.8 to 4.4 stars, indicating a significant improvement in user satisfaction and positive feedback on redesigned features.
Advance Shipments
Case Study 3: UX Strategy (IC)
Transformed inbound logistics with streamlined vendor delivery, optimized inventory, and enhanced capacity planning across Flipkart's fulfillment network.
💠 Conceptualized ASN system user flows and information architecture. Advocated for user-centric design principles.
🛠️ Considered scalability and integration with existing platforms. Collaborated with PM and Engineering teams. Participated in data and integration discussions
  • ₹131 Cr annual bottom-line impact
  • 4% improvement in capacity utilization
  • ₹50 Cr annual reduction in supply shortages
  • Dramatically simplified operational execution
Zeproc Branding
Case Study 4: Brand Identity Design
The Zeproc branding project focused on creating a Brand Identity for Zeproc, a Europe-based B2B e-commerce platform. Zeproc is a platform designed to empower Small and Medium Enterprises (SMEs) to accelerate their growth by revolutionizing the bulk buying process.
✨ Worked on brand discovery, strategy, and visual identity. The logo symbolizes prompt delivery with a forklift tine and package.
🎨 The primary colors, Zeproc Blue and Zeproc Yellow, evoke trust, intellect, professionalism, reliability, vibrancy, and visual interest. Comprehensive guidelines ensure consistent brand application.
  • Enhanced Brand Perception
  • Increased Brand Recognition and Recall
  • Improved User Experience on the Platform
  • Differentiation in the Market
  • Support for Business Growth and Goals
Conclusion
Quantifiable Design Impact
Translating design impact into measurable outcomes that drive business success and user satisfaction.
Scaling Design Systems & Practices
  • Successfully pitched the design to 8 major engg. teams and managers, fostering alignment.
  • Scaled the adoption of the enterprise design system across 5/60 product teams.
  • Orchestrated a DLS week, collaborating with 30+ developers to deliver reusable UI components.
Enhancing Product Performance & User Experience
  • Led design for the Seller Hub Mobile app, contributing to a significant jump in app rating from 3.8 to 4.4.
  • Revamped business-critical desktop experiences (Seller Payments, SPF, Report Center) which significantly boosted the seller NPS.
Driving Business Outcomes through Design
  • Took complete ownership of Flipkart's Partner Service Network, successfully launching MVPs and onboarding ~100+ services within few days of launch.
  • Contributed to the ASN project, targeting ~131 Cr PA Overall Bottom Line Savings*
Intellectual Property
Successfully filed a design patent for Indian Backhoe loader product styling during tenure at John Deere
My Strengths 💪🏼
Proven Design Leadership
Lead Product Designer at Flipkart guiding critical initiatives. Mentor designers and drive innovation across product areas.
Expertise in Scalable Systems
Spearheaded enterprise design system adopted by 5+ product teams. Orchestrated DLS week with 30+ developers.
Complex Data Products Experience
Designed enterprise solutions for Reconciliation, Payments, Supplier Management, and Inventory Planning. Developed data formatting standards.
Measurable Impact
Led Seller Hub Mobile app redesign, improving rating from 3.8 to 4.4. Desktop improvements significantly boosted seller NPS.
My Motivations 🛕
Embracing the Player-Coach Model
I am motivated by the opportunity to formally step into a "player-coach" role that combines my experience in balancing hands-on design with mentoring.
Building Impactful Products
The role's focus on creating "world-class data products" excites me, building on my prior work with complex, data-intensive enterprise systems.
Driving Strategic Design
I am motivated to collaborate with Product, Tech, and Data Science to shape product strategy and roadmap, leveraging my experience in defining architecture and philosophy.
Advocating for User-Centered Design
I am driven to apply human-centered design methods to bring "ingenuity, simplicity and humanity" to the financial industry, building on my passion for user-centricity and integrating accessibility.
My Fit 🧩
1
Management Need
My role as a Lead Product Designer involving mentoring teams and leading design efforts directly aligns with the "player-coach" nature and preferred people management experience.
2
Directly Relevant Data Experience
My work on RAP, SRM, and IP systems, managing complex enterprise data, meets the required "2+ years of experience designing for data product experiences".
3
Strong Design Systems Alignment
My experience spearheading, developing, and scaling a comprehensive Figma design system across multiple teams fulfills and exceeds the preferred requirement for design system familiarity.
4
Proven Collaboration
I have a history of collaborating effectively with engineering, product, and business teams, fitting the need to work with cross-functional partners.
5
Experience Delivering Impactful End-to-End Design
I have led the design process from start to finish for projects that delivered significant, measurable outcomes like improved app ratings and NPS, aligning with the role's expectation to drive end-to-end design.
6
Human-Centered Design Focus
My commitment to user-centric design and accessibility integration aligns perfectly with Capital One's emphasis on human-centered design methods.
Apart From Work
Community Work
Design X Social 2022, UMO
Design Mentorship for competition
D. Y. Patil University, Talsande
Career in Design : From field to pixels
UPES, Dehradun
Navigating design with UX laws
Patents and Publications
Design Patent
110 mini India backhoe loader vehicle design
Design Articles
Collection of design articles on multiple design topics
Master's Thesis
Thesis : Keyboard application design for Elderly
Bachlor's Thesis
Thesis : Performance Evaluation of Power Weeder
My Interests
Thank You!

Vinayak Bongarge