MURV Design System
Case Study 1 : Design Leadership 60+ Flipkart enterprise tools lacked visual consistency, causing user confusion and development inefficiencies. ✨ Led Figma design system creation and secured adoption across 8 engineering teams. Created color systems, typography, icons, and accessible UI components. 🧢 Conducted onboarding workshops and established governance for system updates and adherence. 45% Faster Time to Market 49% Less Dev Bandwidth 100% Design Consistency 54% Reduced Workload Read Case Study →
Seller Hub Mobile App
Case Study 2 : Strategic Redesign Enhanced Seller Hub Mobile app features to better serve sellers and boost user satisfaction. 👥 Conducted in-depth user research to uncover sellers' pain points and opportunities. 📱 Redesigned Seller Hub Mobile app with focus on intuitive navigation, streamlined processes, and enhanced visual appeal. App rating jumped from 3.8 to 4.4 stars, indicating a significant improvement in user satisfaction and positive feedback on redesigned features. Read Case Study →
Advance Shipments
Case Study 3: UX Strategy (IC) Transformed inbound logistics with streamlined vendor delivery, optimized inventory, and enhanced capacity planning across Flipkart's fulfillment network. 💠 Conceptualized ASN system user flows and information architecture. Advocated for user-centric design principles. 🛠️ Considered scalability and integration with existing platforms. Collaborated with PM and Engineering teams. Participated in data and integration discussions ₹131 Cr annual bottom-line impact 4% improvement in capacity utilization ₹50 Cr annual reduction in supply shortages Dramatically simplified operational execution Read Case Study →
Zeproc Branding
Case Study 4: Brand Identity Design The Zeproc branding project focused on creating a Brand Identity for Zeproc, a Europe-based B2B e-commerce platform. Zeproc is a platform designed to empower Small and Medium Enterprises (SMEs) to accelerate their growth by revolutionizing the bulk buying process. ✨ Worked on brand discovery, strategy, and visual identity. The logo symbolizes prompt delivery with a forklift tine and package. 🎨 The primary colors, Zeproc Blue and Zeproc Yellow, evoke trust, intellect, professionalism, reliability, vibrancy, and visual interest. Comprehensive guidelines ensure consistent brand application. Enhanced Brand Perception Increased Brand Recognition and Recall Improved User Experience on the Platform Differentiation in the Market Support for Business Growth and Goals Read Case Study →
I Design Impactful Products
Translating design impact into measurable outcomes that drive business success and user satisfaction. Scaling Design Systems & Practices Successfully pitched the design to 8 major engg. teams and managers, fostering alignment. Scaled the adoption of the enterprise design system across 5/60 product teams. Orchestrated a DLS week, collaborating with 30+ developers to deliver reusable UI components. Enhancing Product Performance & User Experience Led design for the Seller Hub Mobile app, contributing to a significant jump in app rating from 3.8 to 4.4. Revamped business-critical desktop experiences (Seller Payments, SPF, Report Center) which significantly boosted the seller NPS. Driving Business Outcomes through Design Took complete ownership of Flipkart's Partner Service Network, successfully launching MVPs and onboarding ~100+ services within few days of launch. Contributed to the ASN project, targeting ~131 Cr PA Overall Bottom Line Savings* Intellectual Property Successfully filed a design patent for Indian Backhoe loader product styling during tenure at John Deere
Awards @ Flipkart
Awards @ Flipkart